Inspired by Balkan Textile Motifs.


We are Shevitza – an accessories brand from Sofia, Bulgaria. Our products are based on authentic Balkan textile motifs with strong focus on Bulgarian figures. Our mission is to dig out, redesign and communicate these stunning motifs to the world. By doing so, we reveal their strive for pure geometry, their rhythm, and their neat and systematic stylization of life. Our work starts with research. We have been researching local embroidery figures for 6 years now. We visit ethnographic museums, study old books and study private textile collections to gather the most distinct and idiosyncratic motifs from Bulgaria and beyond. Once we have the authentic motifs we digitalise them, reimagine and redesign them.

Once we have finished the designs we print, knit or weave them into contemporary accessories. We knit in Bulgaria, print in Bulgaria and Greece, and weave in Sweden. Our partners are all family-owned businesses, just like ours. Their capacity and experience is invaluable when we work on new products. We constantly make sure that our fashion and home accessories boast an uncompromising quality.

All this comes with a single hope – that long forgotten local motifs will become a part of contemporary fashion design in and outside of Bulgaria. This is because these motives were never meant to abdicate and retreat in books or museums.

They were made to be worn. Every day.

This is us: Gergana and Petar. We’ve been partners in Shevitza for the past 6 years and partners in life for over 14 years. 

Gergana has a BA in Graphic Design from Prague College and an MA in Advertising Management from NBU. She was lucky enough to get solid five-year experience in advertising (working for Ogilvy Prague and DDB Sofia) before starting her own brand. She is in charge of product design, photo shoots, brand and packaging design. Get in touch with Gergana:

Petar’s been a Professor in Economics for over 10 years now, currently teaching in Royal Holloway University, UK. And he still finds time to manage all financial and many production aspects of the brand. Get in touch with Petar:

Maria joined our team two years ago and since day one she’s been the loveliest and kindest Customer Service and Logistics Manager Shevitza can have. With plenty of experience in courier offices, she’s the main reason why your order comes with a next day delivery. We are currently trying to convince Maria to add her photo up on the website. And until then you can contact her at

As seen in:

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New York Fashion Week

As part of Flying Solo

Besignblok Prague

As part of Take Away Sofia